A look at Super Bowl LX by the numbers —records set, top ads, cost per viewer over the decades and the Bad Bunny effect.

Sunday night’s Super Bowl and Bad Bunny fell short of setting records for most watched U.S. broadcast and halftime show.

Seahawks-Patriots is Most-Watched Show in History of NBC, Which Celebrates 100 Years in 2026 Apple Music Super Bowl LX Halftime Show Featuring Global Superstar Bad Bunny Generates Over 4 Billion ...

Seattle Seahawks running back and Super Bowl LX MVP Kenneth Walker III had a breakout season in 2025 and saved his best performance for last, which happened to be his dad’s first NFL game. Bad Bunny's ...

Super Bowl LX ratings are in; for 2026, the telecast attracted 125.6 million viewers on NBC, Telemundo and Peacock.

Average viewership for this year’s Super Bowl fell 2% from Super Bowl LIX, when the Philadelphia Eagles defeated the Kansas ...