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2025 Super Bowl Ads Trends, Including Notable Shifts In Representation
Since 2021, there’s been an increase in representation of people from underrepresented and underserved communities in Super Bowl ads. This year was different.
Best 2025 Super Bowl commercials: Ranking the best and worst ads
And now for the best Super Bowl commercials (and worst)… I’m not sure if this is going to air during the Super Bowl, or what, but this is hilarious and the best commercial… with or without bears.
INNOCEAN’s Hyundai ‘First Date’ spot named in top 10 Most Memorable Super Bowl Ads
A Hyundai advertisement produced by INNOCEAN has been selected as one of the top 10 most memorable Super Bowl ads of the past decade, once again demonstrating INNOCEAN's distinctive global creative capabilities.
What brands can learn from the Super Bowl ads we’re still talking about
Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen. Super Bowl ad spots range from just 15 to 60 seconds, but their impact lives on through social media for the days,
Amp spotlight: What Super Bowl 2025 ads tell us about the state of advertising
Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.
3 Lessons From the Super Bowl's High-Impact Ads
An all-star panel of industry leaders shared some of that intel at an ADWEEK Super Bowl Group Chat in New Orleans co-hosted with XR Extreme Reach, the AI-driven platform that creates, optimizes, and distributes ads.
Best Super Bowl commercials of all time: Ad Meter champions through the years
Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...
What was the most expensive Super Bowl commercial of all time?
Per GO Banking Rates and CBS, Google and Amazon purchased the most expensive commercials in Super Bowl history as of 2023, ...
People6d
How Much Do Super Bowl Commercials Cost? Find Out Which Ads Are the Most Expensive (and Why the Price Increased By $1 Million Dollars Last Month)
The 2025 Super Bowl already made history when FOX announced ... with each company spending an estimated $16.8 million on their 2020 commercials. Google’s ad, titled “Loretta,” opted for ...
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Taco Bell's Super Bowl Ad Gives Face Time to Hundreds of Fans
Everyday fans steal the show from LeBron James and Doja Cat in Taco Bell's Super Bowl 59 ad from agency Biite.
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The Super Bowl Commercial Has a Patrick Mahomes–Size Meltdown
This year’s Super Bowl arrived in ... a thoroughly MAGA-fied commercial slate at the game, embodying a whiplash-inducing reversal of whatever the summer of 2020 was. Nobody went quite that ...
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The top Super Bowl 2025 ads released before and during the game
Super Bowl 2025 ads were the least effective in five years, per DAIVID’s Creative Effectiveness Score. The average ad scored 6.2 out of 10, the lowest since 2020, generating less attention ...
Bosch Super Bowl commercial 2025: Antonio Banderas and 'Macho Man'
Bosch is making its Super Bowl commercial debut in 2025 with a spot starring Antonio Banderasand a tribute to wrestling ...
Best Super Bowl commercials of all time: Ad Meter winners through the years
Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...
Harrison Ford Reflects on Freedom and What Makes Him Happy in Jeep's Super Bowl Ad: 'A Rumination on Life' (Exclusive)
"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his Super Bowl 2025 commercial for Jeep. "It's a soft sell." ...