Super Bowl LX is just around the corner, and that means companies will be spending big bucks to make sure their brand is the ...

The NFL has a compelling and controversial lineup of artists performing at the Super Bowl 60 halftime show and singing the ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

He spent the whole Super Mario press tour downplaying any similarities between himself and the princess-saving plumber. Now, he’s growing a mustache because it reminds him of “Mr. P.”? First of all, ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Kellogg's Raisin Bran will make its Super Bowl advertising debut this year, marking the cereal brand's first appearance in ...

Super Bowl LX will be played on February 8, 2026. As usual, the advertising during the game will be in the spotlight as consumer companies look to create buzz. All the ad inventory for this year's Big ...

The Philadelphia Eagles weren’t the only ones that had a great Super Bowl. USA Today’s 37th annual Ad Meter ranked the best commercials from the big game, in which the Eagles thumped the Kansas City ...

The Super Bowl halftime show—Bad Bunny is the headliner in the upcoming contest—commands almost as much attention as the game itself. And for the first time, the NFL is sponsoring a two-day concert ...