With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Super Bowl LIX saw the Philadelphia Eagles deny the Kansas City Chiefs their third straight NFL championship. The big game also let viewers see a whole lot of great commercials. This year was one of ...

Most of the commercials airing during this year's Super Bowl are going for laughs, with advertisers betting that America could use a little break.As the Philadelphia Eagles and the Kansas City Chiefs ...

Many Super Bowl commercials went for easy laughs and nostalgia in an effort to stand out to the millions of viewers watching. Ben Affleck brought back the DunKings for Super Bowl LIX, while British ...

Take a look at some previews for the big game ad campaigns. As the Kansas City Chiefs and the Philadelphia Eagles prepare for a Big Game rematch at Caesars Superdome in New Orleans for Super Bowl LIX, ...

The Philadelphia Eagles weren’t the only ones that had a great Super Bowl. USA Today’s 37th annual Ad Meter ranked the best commercials from the big game, in which the Eagles thumped the Kansas City ...

(AP) - This year’s Super Bowl commercials went for easy laughs and nostalgia, largely steering clear of controversy and leaving the surprises on the football field, where the Philadelphia Eagles ...

Actors Jason Mewes and Kevin Smith reprise their Jay and Silent Bob roles in a Dunkin' Super Bowl commercial. (Screenshot from Dunkin' ad) This story originally appeared on NPR. In an unsettled time, ...

This year's Super Bowl commercials went for easy laughs and nostalgia, largely steering clear of controversy and leaving the surprises on the football field, where the Philadelphia Eagles dominated ...

You laughed, you cried during the Super Bowl. See what an ad expert thinks. — -- This year's most buzzed about Super Bowl commercials had to cater to a diverse crowd, with everything from ...