The NFL took a creative step forward with its logo for Super Bowl LVI, even if it was a small one. The Roman numerals were red with a little bit of yellow and palm trees were included for the game ...

especially since previous logos have matched the colors of the final teams. So, is it all just luck, or is there a smart branding plan behind it? Super Bowl LVI (2022) - Orange & Yellow - Bengals ...

Lead SoFi Stadium designer Lance Evans of HKS Architects explains how the stadium was specifically created to host the Super Bowl LVI matchup between the Rams and Bengals.