Very often the worst moments of a holiday are the ones where you go to see the sights, only to be met by crowds, overpriced tickets and restaurants, and general stress. Here are Sweden's most ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

When Airbnb first launched, its main appeal was that locals would offer a perspective on a place that a hotel concierge wouldn't. Rather than just handing over a map with the major tourist attractions ...

This strange but successful campaign challenges traditional wisdom about how to promote a tourist destination. Many travel destinations’ official social media accounts are relatively staid, sticking ...

Many travel destinations' official social media accounts are relatively staid, sticking mainly to describing tourist attractions or industry news. Understandably, their directors would prefer to earn ...