American Eagle's latest ad campaign featuring Euphoria star Sydney Sweeney seemed, at first, like a normal fashion marketing campaign. It revolves around a simple pun: "Sydney Sweeney has great jeans".

In the age of hyper-awareness and cultural accountability, one fashion ad can set off a firestorm. That’s exactly what happened with American Eagle’s latest campaign featuring actress Sydney Sweeney.

Sydney Sweeney has fronted a new American Eagle ad campaign, featuring tight jeans, retro visuals and one very questionable pun that seems to have sparked a culture war.

Sydney Sweeney’s new American Eagle ad campaign faces backlash over symbolism critics say resembles Nazi propaganda.

Several industry leaders, including Mark Ritson have responded to the backlash to an American Eagle advertising campaign starring Sydney Sweeney. The campaign, ‘Sydney Sweeney Has Great Jeans’, is a series of videos of Sweeney dressed up in a full denim outfit discussing how great her genes are.

A pair of white Jimmy Choos and knee-high stockings were Sydney's pairing of choice when gracing the streets of New York earlier this year. Adding yet another striking red carpet appearance to her inventory, Sydney attended the LA premiere of her film Immaculate wearing a surrealist sculpted top by Balmain.

Sydney Sweeney has been allowing herself to show up as the multifaceted woman she is through her business deals, acting roles and fashion moments. As she also shared: It's always going to change.

Sydney Sweeney stars in American Eagle’s Fall 2025 campaign, featuring comfortable, affordable denim. Sweeney also co-designed a pair of jeans for the collection, and an InStyle editor tried them before everyone else.

Sydney Sweeney is a certified It girl with major style appeal to prove it. She could probably pull off a red carpet moment in her sleep, she’s willing to take risks at iconic events like the Met ...

Sydney Sweeney looked like Marilyn Monroe in a black Saint Laurent minidress with a plunging bow neckline at the 2021 People's Choice Awards.

Sweeney, who is HEYDUDE's new global spokesperson, chats with PEOPLE about her evolving fashion sense and owning it in the public eye But at the end of the day, the 26-year-old actress and ...