As content marketing continues to rise in popularity, more and more businesses are creating original content to engage and educate their audiences. Infographics are an especially popular way for ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

4. Viewers: Target based on television viewing habits. 5. Demographics: From new moms to Spanish speakers, this is your basic demographics category. 6. Devices: This self-explanatory category allows ...

Are some common mistakes turning your global email marketing into a world-class mess? A recent survey by a Waltham, Mass.-based Lionbridge Technologies of more than 570 people from 25 countries ...

PHOTO: Contiki has prepared infographics to help guide travel agents toward its target market of 18- to 35-year olds. Released today and available in full at the end of this story, this graphic ...

While pinpointing your market so narrowly takesa little extra effort, entrepreneurs who aim at a small target arefar more likely to make a direct hit. Related Content Business Travelers, You Need ...

Market research is the cornerstone of identifying your target market. This involves gathering data about your potential customers, their demographics, preferences, behaviors and needs.