News

In a letter posted on her website on Friday, Swift announced that she had bought the masters, or original recordings, of her ...
Taylor Swift finally owns her masters. For her, it was more than a business decision. There's a lot we can learn.
The pop star now owns all of her music, ending the ownership fight that inspired her to rerecord four of her albums.
Swift was named a billionaire by Forbes in October 2023, and her current net worth is $1.6 billion. The publication reported ...
“Shortly after that, Taylor Swift literally educates the entire music population on song ownership ... that she purchased the master recordings to her first six albums, from 2006’s Taylor ...
In a bid to gain control over her own music, the singer-songwriter rerecorded most of her old studio albums. Then she bought ...
Olivia Rodrigo, a more recent phenomenon in the streaming era, secured deals with Geffen Records that allowed her to retain ...
Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...
Taylor Swift's 'Reputation' surges back into the Top 5 after she regained her master recordings, celebrating a massive 1,184% ...