Would you be better off eating a slice of Victoria Sponge cake instead of Tesco's new Birthday Cake Sandwich? (Tesco/Getty Images) Tesco is hoping to get a slice of the viral success M&S enjoyed with ...

It is shaping up to be the summer of the sweet sandwich. First M&S launched its strawberries and cream “dessert” sarnie, and now Tesco has followed up with a birthday cake sandwich. Celebrating the ...

Tesco caused quite a stir when it launched its limited edition birthday cake sandwich this week, but customers have been less than impressed by the novelty treat. The supermarket's Victoria ...

A brand new limited-edition sandwich launched by Tesco has divided opinions as the supermarket giant tells shoppers to “get it while you can”. The Birthday Cake sandwich has been launched for four ...

Tesco has launched a birthday cake sandwich complete with rainbow sprinkles and vanilla frosting. The limited-edition sandwich, released to mark the 30th anniversary of the Tesco Clubcard, will be on ...

Tesco has just revealed a bizarre new addition to its meal deal selection: the Birthday Cake Sandwich. Arriving in stores today, the limited-time offering pledges to deliver the taste of a traditional ...

Tesco has released a birthday cake flavoured sandwich just two months after the controversy sparked by Marks & Spencer’s strawberries and cream sandwich. The Tesco sandwich is made with soft, ...

M&S no doubt started the latest food trend when it launched its viral strawberry and creme sando earlier this summer. Now, Tesco have unveiled its own version of the hybrid sweet treat: the birthday ...

The limited-edition sandwich, released to mark the 30th anniversary of the Tesco Clubcard, will be on sale for four weeks at 1,000 stores, the grocer said. Tesco said the “soiree sandwich” was the ...