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Just a year and a half ago, the latest and greatest of Adobe's Firefly generative AI offerings involved producing high-quality images from text with customization options, such as reference images.

For years, creators have navigated a fragmented digital landscape, piecing together workflows with separate subscriptions for music, stock footage, visual effects, and now, a dizzying array of AI ...

In a world where a casual prompt like “a cat surfing on a rainbow” can produce a jaw-dropping video clip, artificial intelligence is redefining creativity. From Hollywood visual effects to viral ...

In iOS 18, Apple has added several new features to its Messages app, one being the ability to add neat text effects to your messages to make them more expressive. The new animated text effects can be ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Though blockbusters are synonymous with computer imagery, dramas and art-house films rely extensively on tech magic, too. Don’t be fooled by the naturalism. By Calum Marsh A woman crosses a bustling ...

Best Visual Effects commentary (Updated Feb. 26, 2025): The best visual effects category has long been where the Academy honors the boundary-pushing work of digital artists, practical effects wizards, ...