Thailand's tourism faced challenges in 2025, marking the first annual decline in international visitors in a decade.

Thailand’s tourism numbers drop after turbulent year - The country recorded 32.9 million arrivals between January and ...

TTM+ attracted 450 Thai tourism operators and 406 buyers from 53 countries. (Photo Credit: Sara Perez Webber) Call it the “The White Lotus” effect—U.S. tourism to Thailand is on the rise, as travelers ...

The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, has unveiled its 2026 strategy under the theme “Value is the New Volume”—ushering in The New Thailand and signalling ...

Thailand has officially launched a bold new tourism strategy for 2026 under the powerful theme “Value is the New Volume,” signaling a major shift from mass tourism to a more meaningful, inclusive, and ...

Thailand will launch a program on Monday allowing foreign visitors to convert cryptocurrency into Thai baht for payments, as the government seeks to revive tourism following a decline in Chinese ...

The Tourism Authority of Thailand (TAT) has reaffirmed its role as a global leader in sustainable and responsible tourism, underscoring its commitment to embed sustainability across the country’s ...

With missing Chinese visitors, quake anxieties, and global economic turbulence, Thailand shifts from chasing numbers to courting quality. Thailand finds itself scaling back ambitions and recalibrating ...

A downturn in international arrivals is challenging us to pause, reassess, and reimagine what tourism in Thailand could—and should—look like. I have had the privilege of living and working in Thailand ...