In today’s competitive landscape, protecting your brand is more important than ever. A trademark serves as a shield for your ...

If you’re going to take the time to brand yourself, take steps to protect that brand. While you might not need it in the short term, it can pay dividends down the road. I am a big believer in ...

You have a brand—a trademark—for your business. Perhaps it is a word, phrase, symbol, design, or a combination of these that identifies and distinguishes the source of goods or services. At its heart, ...

In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on the integrity of each supporting cable. In a hyper-connected marketplace, ...

It’s rare that a day goes by without news of the impact artificial intelligence (AI) is having on our lives, for better or worse. While AI has many proven beneficial applications, outside my expertise ...