Among other big milestones this year, 2024 marks the 40th anniversary of the Transformers franchise. Hasbro is celebrating the occasion with a new promotion called Transformers '80s Week, featuring ...

Autobots Rollout! Hasbro and Mattel have announced a new collaboration as the Transformers are coming to Hot Wheels. A few non-transformers heroes are arriving in the legendary car line with Optimus ...

Article Summary Hot Wheels and Transformers team up for an all-new Twin Mill transforming robot figure. The deluxe-class Twin Mill stands 5 inches tall and converts in 21 steps. Features include dual ...

Let’s back up. For a long time now, Hasbro has had a rule that while other companies besides themselves or Japanese license partner Takara can make Transformers toys — like threezero’s high-end ...

Hasbro and Mattel have joined forces to create co-branded toys and games, the companies announced Monday. According to Mattel, the two global toy companies have entered into multi-year licensing ...

Four new movie stars -- Bumblebee, Autobot Jazz, Autobot Ratchet and Ironhide -- from DreamWorks Pictures and Paramount Pictures', in association with Hasbro's, forthcoming July 4th action-adventure ...