Google announced on Thursday that it’s launching a new AI feature that lets users virtually try on clothes. The tech giant is also rolling out updated price alerts and teased an upcoming feature that ...

The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.

Walmart is looking to assure its new spring collections are the right fit for its customers. The retailing giant announced the rollout of try-on technology that it believes will lead to higher ...

One drawback of online shopping for clothing: There's no fitting room. At a bricks-and-mortar store you can try on clothes and accessories in the fitting room to see how they look on your bod before ...

Walmart shoppers will now be able to virtually try on clothes without leaving home. A new feature, rolled out on Thursday in Walmart’s iOS app, uses photos that customers upload to show how clothing ...

Walmart is expanding its support for AI-powered virtual try-on technology that allows online shoppers to better visualize clothing on models that look like themselves in both appearance and body type.

New research shows consumers' concerns about privacy when trying on clothing virtually can be reduced by making the technology versatile and easy to use. While more and more people are shopping online ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Walmart WMT wants to give customers an extra bit of confidence ...