Modern MMA society like other sports allows its fanbase to delve deep into their pockets and collect gear and clothing to style around the house and in the public eye. The "typical" popular brands ...

After starting a management company for mixed martial arts fighters in July, rapper MC Hammer is now launching a new clothing line for the sport’s fighters and fans. Alchemist Management, the MMA ...

After signing a six-year sponsorship deal in December 2014 with the UFC, the fight organization is moving on from Reebok. Today, the UFC announced that combat sports apparel and accessory brand Venum ...

Forbes contributors publish independent expert analyses and insights. Brian Mazique has covered combat sports and video games since 2011. On Tuesday, the UFC issued a press release announcing a new ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Endeavor is currently in the process of finalizing a merger between WWE and The UFC to form a new ...

The Authentic Brands Group, a lesser known "athletic-lifestyle brand" just took a big step in changing MMA apparel as we know it now. Earlier today, MMA Junkie reported that ABG had announced a major ...

The UFC's oft-criticized apparel deal with Reebok is coming to a close next year. Venum will take over as the UFC's apparel partner beginning in April 2021, the promotion announced Friday. The UFC's ...

The UFC is getting into business with one of the world’s leading online retailers. Friday, the promotion announced a new multiyear partnership with Zappos, a Las Vegas-based company owned by Amazon ...