Coverage of the GeekWire Awards, presented by Astound Business Solutions, the Pacific Northwest’s annual startup and tech awards. by Kurt Schlosser on Apr 1, 2024 at 1:39 pm April 3, 2024 at 3:33 am ...

Audi City is not what is seems. The digital car dealership, based in Beijing, will allow you to test any Audi model without the need for a physical drive. Designed to tackle the challenge of growing ...

In thinking about macro marketing trends over the last few years, creating and optimizing customer journeys stands out. The idea is that a personalized experience journey is created for each prospect ...

Predictive user experience (UX) systems are nothing new, but recent developments in artificial intelligence (AI) and machine learning (ML) technology are accelerating change. By analyzing behavioral ...

Because Google prioritizes user-centric metrics like page speed, mobile responsiveness and intuitive navigation when ranking search results, it is essential for brands to optimize their websites’ user ...

As technology continues to evolve and become more integrated into our daily lives—and as the internet and social media have opened up new ways for consumers to publicly voice their opinions on ...

Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your ...