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The utility function can be used to derive the demand function, and both concepts relate to utility maximization.
Georges Dionne, Moral Hazard and State-Dependent Utility Function, The Journal of Risk and Insurance, Vol. 49, No. 3 (Sep., 1982), pp. 405-422 ...
Within the context of a man-computer simulation game, the individual's use of utility functions during residential search is shown to be influenced by the amount of searching, the information load ...