Google is giving advertisers in the automotive industry a new tool to fuel their marketing efforts in the form of an ad unit customized for vehicle sales. When people search for cars for sale, this ...

Google is launching a vehicle ads platform that will allow auto dealerships to place inventory ads within search results. The ad format will show a consumer searching for a particular model an ad for ...

Google announced that the vehicle ads are now available to all US advertisers. Vehicle ads are a performance-focused, lower funnel ad format which allows auto advertisers to promote their entire ...

Google has created a new ad format, called 'vehicle ads', that shows Google search users nearby cars for sale. The new ad format has launched in the US and aims to help car sellers reach potential ...

Fullpath, an automotive customer data and experience platform, has joined with Google’s vehicle ads program in an integration designed to streamline data, reduce manual work and increase efficiencies ...

Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September. PMax with vehicle feeds uses Google AI to help marketers “reach their conversion goals, including ...

Noting how more people are buying cars online, Google is introducing a vehicle ads format in Search that shows what’s available for purchase nearby. More people are turning to the web to find their ...

Vehicle Listing Ads (VLA) within Google Ads are now live and open for Beta-listing in the UK, Germany, and France. Previously only available in open beta in the U.S., Canada, and Australia, VLA will ...

Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google used ...

This year’s Super Bowl had its star-studded moments. But as far as blockbuster car advertising, it was a lackluster year compared to previous ones. There were a total of just four national car ads—one ...

View post: Today’s Biggest Car News: Ford’s New F-150 Lightning, $80,000 Cadillacs, And More Software-defined vehicles are either the second coming or the beginning of the apocalypse, depending on who ...