Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

Finding a bra that fits perfectly is a complicated task. Sizing varies wildly by brand and measurement systems aren’t the same in every country. Even if you do know your band and cup size (both of ...

Wacoal Europe owns the brands Wacoal, Freya, Fantasie, Elomi and Goddess, while Bravissimo has been selling Freya, Fantasie and Elomi for many years. Bravissimo has been owned by Sarah Tremellen and ...

Japanese lingerie company Wacoal International on Wednesday announced that it has acquired intimates startup Lively for "$85 million to start, with up to an additional $55 million in performance-based ...

The Wacoal Red Carpet Strapless Underwire Bra is the overall winner in my recent tested review of the best strapless bras. Here, I explain the standout features of this bra and why it earned top marks ...

Bravissimo has been acquired by the Wacoal Europe lingerie and swimwear manufacturer. Wacoal owns the Wacoal, Freya, Fantasie, Elomi and Goddess brands, most of which Bravissimo has been selling for ...