CMOs touch many parts of a business. The chief marketing officer (CMO) role is a study in contrasts. On the one hand, the CMO is responsible for driving company revenue, for building brands and ...

While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO ...

Based on exclusive insights from 805 marketing decision-makers across 15 countries and regions 1, the CMO Barometer 2026 provides a data-driven snapshot of the strategies, expectations, and skill sets ...

Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.

Selling to executives is always a challenge. They are time-strapped, highly discerning, and bombarded with sales pitches. But selling to chief marketing officers (CMOs) presents a unique challenge: ...

The decline is also evident in CEOs’ assessments of core leadership skills. Ratings for problem-solving fell from 57% to 49%, ...