A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers begin to test new strategies to innovate and optimize for 2023, an elastic and ...

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year, with ...

ATLANTA—SALTO Systems North America (NA) has elevated two marketing team members to new levels of leadership to help focus on the four pillars of SALTO NA's efforts: building the brand, fostering a ...

Organic reach has become less and less effective. In 2025 and the years ahead, paid ads are needed to increase brand visibility. However, that’s not a go-ahead to start throwing money at every random ...

Langhorne communications consultant bringing a quarter century of marketing and leadership experience to Penn State Lehigh ...

Multinational law firm DWF has appointed Zelinda Bennett, formerly of DLA Piper, to a new role to lead marketing. Zelinda will join DWF in January in the role of director of marketing and business ...