Wicked, Golden Globe

"Wicked" director Jon M. Chu and stars Cynthia Erivo and Ariana Grande are ready to shine at the Golden Globes.
Graeme Hughes, a business and consumer expert from Griffith University, says when it comes to Wicked's marketing campaign, "there are a lot of parallels with Barbie". "Barbie-core was a huge ...
Like with “Barbie,” Hollywood has spent heaps of money for endless promotions that serve its bottom line — and prioritize a certain consumer and film.
Mattel has been sued by a South Carolina resident over the company’s accidental printing of a porn site link on its Wicked doll packaging. After the toy company conglomerate launched its ...