The phrase "small-town Wisconsin" might not pique everyone's travel interest, but the state's laid-back towns are as ...

This Great Lakes oasis is Wisconsin's little slice of Europe with unique landmarks, lighthouses, watersports, and proximity ...

With the 2026 Winter Olympics on the horizon, experience an Olympic-worthy getaway in Wisconsin. Cheer on elite competitors, ...

Hit the slopes at Granite Peak in Wausau, Wisconsin, for long ski seasons, night skiing, family-friendly events and cozy apres-ski dining. If your family loves to ski or snowboard, Wausau, Wisconsin ...

Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

Southern Wisconsin travel will stay mostly manageable with mild temperatures and mainly just wet roads. The biggest concern is a brief late-night window for slick spots on Christmas Eve night and ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

Wisconsin Legislative Fiscal bureau summary of the state Department of Tourism’s 2023-25 budget shows a table that puts the 2023-25 change at 97.8%. State Sen. Rob Cowles, R-Green Bay rounded the 97.8 ...

(WLUK) -- Last year, Wisconsin's tourism industry saw its third consecutive record-breaking year of economic impact. According to 2024 economic impact data, the tourism industry generated a ...

WISN 12. WELL, BIG NEWS TODAY FROM OAK CREEK, THE POPULAR TRAVEL CHAIN BUC-EE’S PLANS TO OPEN ITS FIRST WISCONSIN LOCATION HERE. A LOT OF EXCITEMENT IF IT ALL GOES TO PLAN. THE BUC-EE’S WILL BE JUST ...