Marilyn McElroy created Witch Hazel Collective in 2020, right before the pandemic hit. In the beginning, she said she focused her brand on bath teas, following her interest in herbal medicine. Shortly ...

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It's ironic, really. Some of the most powerful ingredients in your beauty stash are also among the most underrated. And while buzzy newcomers overpromise and underdeliver, those that really do work ...

How you apply your witch hazel (and how often you apply it) depends on both your personal preference and your skin type. “Working a toner with witch hazel in it into your morning and/or nighttime ...

Natural cleaning proponents often tout the cleansing benefits of white vinegar, baking soda, and lemon juice—and for good reason. These products can keep your home spotless without resorting to ...