TV commercials are practically a synonym for annoyance. But for Gen Alpha, YouTube ads are a can’t miss even when they are a can skip. According to a new study by Precise TV and Giraffe Insights, most ...

YouTube is under fire over its handling of kids’ data and ads on children’s content, with advocacy groups requesting the Federal Trade Commission (FTC) probe the ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 39 min ago By Ad Age Staff - 3 hours 5 min ago By Erika Wheless - 4 hours 9 min ago By Tim Nudd - 4 hours 25 min ago 6 ...

One of the groups said it had used Google’s tools to run a targeted ad campaign this month on children’s channels. Google has said it did not allow such ads on videos made for children. By Nico Grant ...

Children’s advocacy groups including Fairplay and Common Sense Media are asking the Federal Trade Commission to investigate Google, saying the tech giant serves personalized ads to kids on YouTube ...

Google spends so much time in the crosshairs, it basically lives there by this point. Also on Wednesday, a coalition of nonprofit organizations sent a strongly worded letter to the Federal Trade ...

This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. This ...

YouTube is cracking down on the use of ad blockers on its site, with the Google-owned streaming service warning people to disable the privacy-preserving tools. YouTube is cracking down on the use of ...