Data is critical for informing your video content strategy. But trusting vanity metrics can tempt you into setting the wrong ...

Advertisers have cause to question the video inventory they’re buying. A recent report by Adalytics claimed brands are paying premium prices for YouTube TrueView ads that mostly appear on less ...

Whether you’re just starting out on YouTube or an experienced creator looking to take your channel to the next level, YouTube Analytics has the metrics you need. Understanding and focusing on key ...

Recognizing the growth in consumption of video podcasts on YouTube, Triton Digital has integrated YouTube views of podcast episodes into its Podcast Metrics measurement service. This will allow users ...

YouTube is adding more metrics for creators in its main app, bringing it to parity with the YouTube Studio app. Additionally, YouTube is upgrading Live Control Room with the long-requested ability to ...