India’s broadcasting giants are flipping the script on pricing, with JioStar, Sony, and Zee all tuning into a new frequency of higher tariffs. Ahead of the 2026 financial year, the Big Three have ...

While individual increases may appear incremental, the cumulative impact across networks is likely to be material ...

Family dramas are making a resurgence on Tamil television and channels are turning to emotionally-rooted, multi-generational storylines to capture serial audiences. In line with this trend, Zee Tamil ...

Though each hike may seem modest on its own, the combined effect across networks is expected to be significant ...