Zoom" ads were iconic and relatively popular among consumers. Why, then, did the company decide to replace them? Here's what ...
Over 20 years ago, “Zoom-Zoom” was Mazda’s friendly slogan that welcomed buyers with promises of an exciting and engaging vehicle lineup, but the world has changed a lot since that happy-go-lucky ...
In 2007, Mazda Motor Corp. made an outlandish promise. Though the company planned to continue exclusively making petroleum engines, its “Sustainable Zoom-Zoom Strategy” vowed to provide customers ...
Mazda, no longer wanting to just "zoom zoom," seems to be making a slow but steady U-turn, valuing fuel economy above speed. Consider the 2010 Mazda CX-7 crossover SUV. Having appeared for the 2007 ...
We recently lamented Mazda’s decision not to bring their new MPV minivan to the States. Mazda helped explain the decision by saying that minivan marketing practices put too much downward pressure on ...
“Game Changers”: ads created by Garage Team Mazda in Costa Mesa Mazda North American Operations’ biggest advertising campaign since Zoom-Zoom’s debut in 2000 kicks off this month. The Irvine-based ...
From the October 2001 issue of Car and Driver. As quite often happens with image makeovers, the advertising has gotten ahead of the product. You've seen the "zoom-zoom" campaign Mazda is airing to ...
Engaged driving experience: Mazda's reputation for sporty handling shines through in the CX-30. Sharp steering and a well-tuned suspension make it a joy to navigate twisty roads. Upscale interior: ...
Over 20 years ago, “Zoom-Zoom” was Mazda’s friendly slogan that welcomed buyers with promises of an exciting and engaging vehicle lineup, but the world has changed a lot since that happy-go-lucky ...
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