While discussions are in the early stages and may not lead to an offer, Adrian Perica, Apple's head of mergers and acquisitions, Eddy Cue, services chief, and other top AI decision-makers in the company have held internal talks about a potential bid for Perplexity, according to a Bloomberg report.

Apple executives have been discussing the possibility of the company making a bid to acquire Perplexity AI, according to Bloomberg's Mark