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Starbucks new CEO hires fellow Chipotle exec. to lead branding
Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian Niccol. Read more here.
Starbucks taps former Chipotle executive as global chief brand officer
In his first week on the job, CEO Brian Niccol said improved the company's branding was one of his four priorities to turn around the U.S. business.
Starbucks plucks Yahoo's CMO to be its new chief brand officer
Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.
Starbucks (NASDAQ:SBUX) Appoints New Global Brand Chief
Starbucks ($SBUX) has appointed a new global brand chief as incoming CEO Brian Niccol shakes up the retail coffee chain. Starbucks has named
Starbucks appoints new global chief brand officer
CNBC's Kate Rogers joins 'The Exchange' to report on more executive changes at Starbucks.
1d
Starbucks Has a New CEO and Some New Acquisitions. Here's Why the Stock Is a Table-Pounding Buy Right Now.
To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...
1d
1 Reason Chipotle Mexican Grill Stock Is Flashing a Giant Buy Signal Right Now
Chipotle Mexican Grill (NYSE: CMG) investors have been on edge since the announcement of the departure of powerhouse CEO ...
1d
on MSN
Tech Moves: Ex-Yahoo CMO joins Starbucks; Shape Therapeutics’ CEO steps down; Read AI grows team
Tressie Lieberman, executive vice president, global chief brand officer at Starbucks. (Starbucks Photo) Tressie Lieberman is ...
5d
on MSN
Starbucks new CEO Brian Niccol to cut back on discounts and coffee promotions
Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...
Observer
3d
Starbucks Is Returning to Its Roots in Premium Coffee Under Turnaround CEO
For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...
1d
2 Reasons to Add Chipotle Stock to Your Radar
Just when investors were expecting the restaurant to keep up with its strong trajectory, CEO Brian Niccol announced his ...
2d
on MSN
Stressed-out Starbucks baristas rip ‘skeleton’ crew staffing as new CEO takes helm: report
The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.
4d
on MSN
Starbucks Quietly Made a Big Change That You May Not Have Even Noticed. You’ll Either Love It or Hate It
New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...
1d
Starbucks new CEO taps fellow Chipotle alum for top marketing role
Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...
1d
on MSN
The Starbucks Stock Rally Has Fizzled. Can Its New CEO Get It Going Again?
Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.
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Starbucks
Chipotle
Tressie Lieberman
Laxman Narasimhan
The Wall Street Journal
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