PepsiCo joins the growing list of advertisers pouring millions into Formula 1’s global audience. PepsiCo is the latest ...

PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport PURCHASE, N.Y., May 27, 2025 /PRNewswire ...

As PepsiCo announced its worldwide partnership with Formula 1, both the food and sports world race towards a win both on and off the track. While NASCAR has been a staple in American sports ...

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and it's not the only one. PepsiCo and Formula 1 team up / PepsiCo ...

This was Pepsi’s Sting choosing to lead with a non-visual, sonic story in its debut as the official energy drink of F1. And this move signalled a dramatic shift in the way a legacy FMCG giant is ...

The 5.5-year collaboration will bring elite sports science, hydration expertise, and global visibility to the next generation ...