Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

We’re not quite there yet, but it sure feels imminent.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

The move will be accompanied by a renewed focus on the prestige programming that has defined the premium brand for decades.

HBO Max launched long before Warner Bros. merged with Discovery Inc. in April 2022. After the merger, Warner and Discovery ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take ... it called it “a testament to WBD’s willingness to keep boldly iterating its strategy and ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

That's according to Warner Bros Discovery's CEO of streaming, JB Perrette, who explained during a conference call that "the password sharing crackdown... will take 12 months to 18 months to get to ...