Remember, if you grab another OLED TV or really any other TV with an HDMI port, you can get a Roku streaming device separately and plug it in to get the TV OS, if it’s the one you prefer. Still, if you’re sold on this new Philips OLED with a Roku interface built-in, it’s up for order now at $1,299 from Sam’s Club.

Philips and Roku have been buddies for a while, but now they're taking that partnership to new OLED heights. The TV brand has just announced the 65-inch Class 974 Series panel, and with 4K 120Hz refresh rates and a $1,299 MSRP things are looking pretty sweet for PS5 owners.

Despite some snags in the specs and the deliberate obfuscation of the manufacturer, the Philips Roku OLED is a solid value proposition. It's only the second Roku OLED to ever hit the US market (Sharp, which itself is majority owned by Taiwanese electronics manufacturer Foxconn was the first back in the final months of 2023).

It's very cheap, but I'd go for an LG with Roku Ultra 4K streamer for essentially the same price – and you'll get a better picture.

Roku is known for its popular streaming software, which has been built into streaming sticks and devices like the Roku Ultra. Roku OS is also built directly into various smart TVs, including some from brands like HiSense, TCL, and Sharp. However, most of them have been mid-range TV models. That is now changing.

Following the release of TVs such as the Roku Pro, picture enthusiasts have been looking for a product combining the best of both worlds -- a foolproof smart TV system with great image quality. Philips' OLED Roku TV certainly looks the part for filling this brief.

Roku is continuing its relationship with Phillips, with the launch of a new cross-branded television. The Phillips OLED Roku TV is available starting today and retails starting at $1,299 online and in stores at Sam's Club.