Disney's animated adventure 'Elio' failed to lift off at the box office, underscoring Pixar's continued struggle to launch original films.

Pixar veteran Pete Docter has discussed the company's current struggles when trying to create new films and franchises, as current release Elio faces an uphill battle at the box office. Stressing that Pixar needed to "find out what people want before they know it,

Elio struggled at the box office, marking a trend of Pixar's original films underperforming. Despite box office woes, critics and fans rated Elio positively for its quality. Pixar needs to improve marketing strategies for original films to bridge the gap between quality and box office success.