Commentary: A universal AI and better battery life might be previews of what's being announced later this year.

The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.

Samsung touted improvements to its Galaxy AI system, as well as the AI-enabled Google Gemini assistant. Most of the upgrades are available on the latest One UI 7 software release, which will be available for older S-series generations sometime after the S25 release, Samsung says.