Things aren’t looking great for the local TV broadcast industry these days, financially speaking. Just look at the credit ...

We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles ...

With buyer gripes around quality supply and publisher gripes about low CPMs, curation is starting to feel reminiscent of ad ...

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their ...

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and ...

Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign ...

The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages.

Google’s future success – regardless of any legal ruling – depends on is its YouTube strategy. Opening YouTube to outside ...

The DOJ and NCIS are talking to ad industry execs about brand safety issues exposed by recent Adalytics reports.

GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional ...

Pinterest has been getting very “serious” about its investments in lower-funnel advertising products, says CRO Bill Watkins.

Dividing brand and performance makes sense as long as the two sides collaborate closely, says Jennifer Burch, Hasbro’s head ...