World Autism Day, on April 2nd, raises awareness and fosters inclusion. This article explores campaigns worldwide that ...

IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime compared to the commercials of the ...

The Turkish government has ordered the suspension of social media accounts sharing information on widespread protests ...

Addressing questions about the app’s pricing, Mosseri stated that Edits will be free to use but may introduce paid features ...

In this article, Sharat Kumar, Director at Crazy Few Films, delves into the evolving landscape of brand marketing, examining ...

According to a recent industry report, digital media now captures 51% of India’s ad revenue, surpassing TV’s 49%, driven by a 65% year-on-year surge in e-commerce ads, 33% growth in connected TV, and ...

Fools' Day, brands come up with playful campaigns to engage their audience. ixigo has been launching fun, travel-themed pranks over the years.

These updates include expanded access to omnichannel ads, new generative AI applications, and enhanced ad placements across ...

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

According to the report, India’s digital advertising market is projected to reach ₹59,200 crore by 2025, driven by AI, ...

As part of its latest campaign, DAAWAT has brought together the legendary Shah Rukh Khan and the iconic Zeenat Aman to indulge in an unforgettable Daawat.

A three-judge panel of the Court of Appeals for the District of Columbia Circuit unanimously rejected the appeal filed by ...