Freshpaint integrates with StackAdapt to help healthcare marketers boost results and maintain data privacy.

Omnicom has announced the formation of Omnicom Advertising Group, a new entity. Collaboration with BBDO, DDB, and TBWA networks, as well as Advertising Collective agencies (Goodby Silverstein & ...

To take full advantage of deep learning, marketers must become acquainted with deep learning technology and its other applications.

Given the current market scenario, marketing leaders across industries are actively trying to use data and advanced analytics. B2B marketers need to run campaigns while optimizing the marketing ...

AI is already taking the current B2B digital marketing to newer heights. Intelligent automation is taking flight among marketers for their future marketing.

With content becoming an essential marketing tool, data analytics is influencing brand communication to get the best results.

Customers today are hyper-aware, making it challenging for firms to keep them engaged. However, there are a variety of customer engagement strategies and techniques that can be used to build a real, ...

Efficient ways to boost sales with automation tools. Streamline processes, enhance productivity, and drive revenue growth effortlessly ...

Marketers need to establish a solid foundation from an organizational and data standpoint to make the most of personalization.

Data overload is happening everywhere in the marketing community. Technology has opened up unprecedented opportunities for marketers to gather data on consumer behaviours or trends. Data collection ...

Predictive analytics combined with Artificial Intelligence can help companies see how well new strategies and campaigns will perform. Today, using insights collected from data to create stories and ...

David Cumberbatch states the importance of quality customer data transparency and strong OEM-dealer collaboration for brand differentiation.