Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

Facing a backlash from developers, AdMob is backing off its decision to pull out of services that allow iPhone application developers to plug into multiple ad networks to monetize apps. In June, AdMob ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile ad network Admob is making it possible for application developers ...

Mobile advertising firm AdMob is getting into iPhone in a big way, launching a new global iPhone advertising marketplace that'll cover both native iPhone apps and iPhone-friendly websites. The company ...

After years of seeing its China strategy hobbled at almost every turn, Google has finally carved out a market niche where it's the leader: ads aimed at mobile phone applications. App developers and ...