Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

Apple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming ...

During Super Bowl XVIII on January 22, 1984, television viewers watched an ad for a personal computer, and it was no boring, tech-centric promo. A dystopian army of grey, drone-like people were being ...

The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance pillars of email marketing. During ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's rapidly evolving digital world, the traditional marketing mix of the four Ps ...