For more than half a decade, many in the TV industry have looked forward to set-top-box measurement as an elixir that would deliver better TV ratings. The theory is that if Nielsen or another ...

Nielsen is going outside the box – the TV box – with its new total audience measurement tool that will track audiences across all platforms. According to Nielsen EVP Megan Clarken this project is the ...

This paper is primarily the report of two different major applications of set-top box data. One application involves the full-time measurement of all 300+ channels over a 12-week period in 8,700 ...

The CRTC has tasked the Canadian industry with creating a working group around set-top box (STB) measurement, as part of the latest round of Let’s Talk TV decisions. A new working group will be tasked ...

Further enhancing the Nielsen Total Audience strategy, the data from the AT&T set-top boxes, integrated with Nielsen's gold standard panels, will offer high-quality measurement that leads to a greater ...