Cheerios holds a special place in our hearts—literally and figuratively. First introduced in 1941, Cheerios has been a staple breakfast cereal for over 80 years. This cereal has stood the test of time ...

The Food and Drug Administration has raised questions about three out of four studies that General Mills used to support health claims for the nation's top-selling breakfast cereal, Cheerios. The oat ...

The Cinnamon Toast Crunch and Cheerios in your bowl won’t look or taste any different but General Mills has announced a change to those and its other cereals. Those two cereals “now deliver 20% of the ...

Cheerios is more than just another bowl of cereal. From the first food that a child eats on their own to a classic comfort food that always satisfies, the iconic food brand has expanded to include a ...

First introduced as CheeriOats, heart healthy Cheerios introduces retro, limited-edition packaging to celebrate milestone and remind consumers of its first ingredient: whole grain oats ...

General Mills has announced that it is bringing back its Cheerios with happy-heart shapes cereal in both existing and new flavours. The Cheerios brand transformed its iconic O-shaped cereal into a ...

Out with the "O" and in with the heart. General Mills is changing the most recognizable shape in the cereal kingdom, the "O", to include heart-shaped pieces in its two most popular varieties of ...

Customers will recognize the yellow box on cereal shelves this month but may not recognize the name CheeriOats. General Mills cereal Cheerios is returning to its original name and packaging this ...