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New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

The Global Banking & Finance Review Awards programme has officially opened nominations for Best Client Loyalty Program 2026, ...

Modern loyalty programs go beyond points and discounts—they focus on emotional engagement, personalization, and seamless experiences that keep customers coming back. By aligning program design with ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Loyal customers are invaluable to any business. Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such ...

Starbucks made some major changes to its long-standing loyalty program last month.

With back-to-school (BTS) in full swing, shoppers are navigating pressing economic challenges like inflation and financial uncertainty, they increasingly seek convenient and cost-saving solutions.

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

The MarketWatch News Department was not involved in the creation of this content. Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...