Demographic profiles and party identification of regular social media news consumers in the U.S. % of each social media site’s regular news consumers who ...

BURLINGTON, Mass.--(BUSINESS WIRE)--Precisely, the global leader in data integrity, today announced the launch of Dynamic Demographics, a new data offering that combines the power of Precisely’s rich ...

A fundamental principle of running any business is to know your customer. Is the company selling fertilizers to farmers, clothing to teenage girls or vacations to older retired people? The differences ...

Small business owners seem to attract them like magnets: salespeople hawking "just the thing" to help increase revenues by taking aim at the owner's "demographic" and "target market." There's always a ...

Demographics shape marketing, tax policies, and healthcare quality by profiling populations. Businesses use demographic data to tailor products and manage effective marketing. Investors should target ...

Why do individuals engage in behaviors that can yield deleterious consequences to self, be it immediately or in the future? The classic answer from policy makers is that this must be due to a lack of ...

The Wharton School has removed demographic information from its class profiles. Credit: Abhiram Juvvadi The Wharton School removed demographic information from its undergraduate class profiles, citing ...