Design thinking… what is that? I have this image of Allen Samuels permanently emblazoned on my brain. This goes back to college. With his usual amazing energy and unrestrained passion, this deeply ...

In recent years, more and more technology teams have opted to leverage design-thinking principles when building new software and tools. With a heavy emphasis on empathy and creativity, the multistep ...

Phil Gilbert and Tony Bynum, speakers at Fortune's Brainstorm Design conference in Macau, worked to transform IBM and ...

The following is the second of two excerpts from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s ...

Design thinking has been around for many years, but it seems to me that it’s been poorly misused. Usually employed as a quick PR stunt, companies fail to understand how it can genuinely help create ...

Guest Post by Kevin Bennett, co-author of "Solving Problems with Design Thinking: 10 Stories of What Works," co-authored by U.Va. Darden Professor Jeanne Liedtka. Life is often viewed as an "A to B" ...

There are “traditional” designers and there are “strategic thinking” designers. Traditional designers often follow strict guidelines and do not think beyond the assigned tasks and the impact they ...

Few institutions illustrate this point better than education. Because almost every adult has experienced school, it has created a shared mental model for what education should resemble. A confluence ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...