EA rolls out advertising platform with enhanced offerings for brands

The video game company is enabling brands, including initial partners Coach and Visa, to create, launch and measure campaigns ...
Business Wire

Electronic Arts Introduces EA Advertising, Launching Brands Directly Into Gameplay and Live Experiences

Electronic Arts Inc. (NASDAQ: EA), the global leader in interactive entertainment, today announced the launch of EA ...
GamesIndustry

EA and Marvel to create AAA Iron Man game: "It’s about giving developers freedom"

Back when Square Enix’s The Avengers was unveiled at E3, a few of us were wondering: could this be the start of the Marvel Interactive Universe? The Marvel Cinematic Universe has dominated cinema (and ...
Eurogamer

Football commentator Guy Mowbray let EA create an AI voice double to help read out the 20,000 player names in EA Sports FC

Match of the Day football commentator Guy Mowbray has revealed he gave EA permission to create an AI voice clone of himself in order to assist with some of the more onerous aspects of recording ...
Gameranx

EA To Create A Free-to-Play Mobile Version of Skate

EA to release a new free-to-play Skate game, in the works is a possible mobile version of the game which will feature cross-play. EA recently announced a new free-to-play live-service game Skate, ...