The 100MP Hasselblad X2D II 100C is a masterpiece of a camera – and despite its hefty price tag, it dominates the sales ...

Medium format cameras have always been a step up from those built in the 35 mm format. By virtue of using a much larger film, ...

These are the best Fujifilm cameras from beginner to professional grade, with models potentially getting cheaper this week on Black Friday. When you purchase through links on our site, we may earn an ...

Fujifilm is developing a medium-format, 102-megapixel cinema camera, the company said in a surprise announcement. Due next year, the GFX Eterna will carry a boxy, modular design reminiscent of Sony's ...

You can't say Fujifilm is boring. It stuck to APS-C sensors instead of going full-frame like everyone else, while releasing cool and weird models like the X100 VI. That strategy has been refreshing in ...

Deal still live: If you're looking for a professional-level medium format camera — get 17% off the Fujifilm GFX100S II + GF 110mm f/2 R LM WR Lens bundle for $7,799.90 at Target When you purchase ...

Fujifilm has added a new mirrorless camera to its portfolio, and the company is hyping it up with some curious claims. The GFX100RF is the brand's first digital camera in the GFX series that comes ...

The new Hasselblad X2D II 100C is billed as the first 100MP medium format camera with true end‑to‑end HDR image processing. It also finally adds continuous autofocus to the company's cameras. Quite a ...

Venus Optics, the company behind Laowa lenses, has launched a new tilt-shift lens. The Laowa 35mm f/2.8 Zero-D Tilt-Shift ...

If you're getting into film photography and have been doing some research, you might have encountered 120 medium format film. This larger roll of film is designed for medium format cameras, hence the ...