PepsiCo’s Gatorade is getting into the fast-growing energy drink business with a new brand called Fast Twitch that is poised to get major marketing support, including from the NFL. The new drink, ...

An ESPN reporter found himself in a situation where he shoved a college football coach into an advertising board this weekend ...

Jim Nantz is a liar. At least, he's being untruthful when he describes the Masters as "A tradition unlike any other." Only one tradition in sports matters, and that's head coaches getting doused with ...

Nearly 60 years after its creation, sports-oriented hydration beverage Gatorade is ramping up for entry into the caffeinated energy drinks category with the sub-brand Fast Twitch. What hasn’t changed ...

Watch Army football coach Jeff Monken fail in his attempt to dodge a postgame Gatorade bath following the Black Knights' win in the Fenway Bowl.

Former Miami Dolphins linebacker Channing Crowder is opening up about just how far he went to avoid missing a single second ...

Super Bowl-winning football teams usually douse their coach with Gatorade as the final seconds tick off the scoreboard. Know who else celebrates? Bettors who put some green down on the correct ...

Bettors beware: Guessing the color of Gatorade poured over the winning coach's head in Super Bowl 58 isn't as simple as it sounds. It remains one of the most popular bets to place, as avid fans and ...

Gatorade offered a moving sendoff to JJ Watt, the Wisconsin native and NFL star who retired after the 2022 season. A commercial touting Watt's partnership with the sports beverage and highlighting the ...

The 2025 NFL Draft begins on April 24, and Colorado Buffaloes quarterback Shedeur Sanders is a projected first-round pick. In 2022, Sanders signed a Name, Image, and Likeness ( NIL) deal with Gatorade ...

During the first night of the 2023 NFL Draft, Gatorade will celebrate J.J. Watt's impact both on and off the field with a film titled, "Gatorade x JJ Watt: Real Impact." Leaving an impact on and off ...