Broad makeover of the confectionery leader’s corporate branding includes a new global visual identity that supports its global growth vision HERSHEY, Pa.--(BUSINESS WIRE)--One hundred twenty years ago ...

Some people online are making a stink out of the Hershey company's new corporate logo. The new design adds a picture of a Hershey's Kiss at the end of the company name. Hershey says it will help ...

As corporate rebrandings go, you can say Hershey has stepped in it. The confectionery company best known for its eponymous chocolate bar is updating its corporate logo in a bid to ensure customers ...

I live in the city of Hershey, the "Sweetest Place on Earth." I’m surrounded by references to chocolate everyday—from the smell of it in the air to Kiss-shaped streetlamps to chocolate-brown paved ...